How To Add Mailchimp Landing Page To Wordpress (2024)
Introduction
Email marketing platform Mailchimp powers over 13+ million businesses with its array of data-backed templates and automation workflows. In 2022, Mailchimp introduced standalone Landing Page capabilities enabling further conversion optimization.
This article walks through integrating Mailchimp’s high-converting Landing Pages into your WordPress site using seamless embed codes. Follow these steps to boost on-site conversions.
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Benefits of Mailchimp Landing Pages
Compared to creating custom WordPress pages, embedding pre-optimized Mailchimp Landing Pages offers:
- Beautiful templates designed by conversion experts
- Easy personalization with drag-and-drop editor
- Mobile responsiveness without extra effort
- Integrations with email campaign workflows
- Built-in analytics to improve performance
Overall, save hours of web development and let Mailchimp handle optimizing landing page design, deliverability, and analytics!
Connecting WordPress and Mailchimp
If you haven’t already, integrate Mailchimp with your WordPress site first:
- Install the official Mailchimp For WordPress plugin
- Connect your Mailchimp account through API keys
- Place signup forms on posts and pages using widgets
Once connected, you can embed full Mailchimp Landing Pages hosted on their platform instead of just forms.
Creating Mailchimp Landing Pages
Before embedding, build high-converting Mailchimp Landing Pages first:
1. Select from dozens of mobile-friendly templates
2. Customize colors, fonts, and content blocks
3. Add integrations like chatbots, Google Analytics, etc
4. Connect to email journeys sending cold traffic
5. Publish and monitor conversion metrics
Keep testing new layouts and copy variants to maximize conversions.
Embedding Pages in WordPress
Next, copy the universal embed code from your Mailchimp Landing Page.
Then, go to the desired WordPress page and under HTML Editor, paste this embed code.
Save Draft changes. When you preview or publish the WordPress page, the hosted Mailchimp Landing Page will display as a natively integrated full page.
Here are some effective embedding tips:
● Set the page template to “Canvas” for true full page embeds
● Add a sticky menu for easy navigation access
● Embed multiple Mailchimp Landing Pages across key buyer journey pages
● Link forms and buttons to your high converting Mailchimp pages
● Create popups or banners leading to key Landing Pages
Incentivizing Conversions
To further boost conversions through Mailchimp Landing Pages:
● Offer exclusive discounts or perks for signing up
● Display social proof elements like testimonials and logos
● Add scarcity and urgency with countdown timers
● Send targeted website traffic to relevant pages
● Show visitors related content or products after opt-ins
Maximize WordPress + Mailchimp capacities by letting pre-optimized Landing Pages capture cold traffic while website content guides audiences further down the funnel.
Conclusion
With Mailchimp Landing Pages handling the highly converting design and WordPress managing content and traffic, marketers can deploy complete funnel journeys faster. Just focus on sending relevant visitors to tailored pages effortlessly integrated across one site viaembed codes. This helps scale conversions without extra development or maintenance costs.
Keep innovating standalone Mailchimp Landing Pages until you unlock your workflow’s revenue-driving power pairing the SaaS platforms together.
